GRUEN PLANET, which starts its eight-week season this week, applies the framework of The Gruen Transfer – discussing and illustrating the power of persuasion – to the world of spin, public relations and branding.

Where The Gruen Transfer considers a product or service – say, the carbon tax, toothpaste or bottled water – and examines the advertising strategy surrounding it, Gruen Planet will escalate that conversation.

The core trio of host Wil Anderson and slightly combative panellists Russel Howcroft and Todd Sampson remain and their mission, once again, is to get insiders to explain how something is sold. (more…)